Press Page

Since its inception in 2021, The Gentle Tarot has been welcomed by customers in 56 countries. Over 12,000 Decks and Guidebooks have been sold to individuals, counseling professionals, and community centers around the world.

This self-published, indigenous-made, indie tarot deck is inspired by compassion for mental health and connection to our natural environment as a source of support and meaningful relation. The Gentle Tarot is "an empowering and inclusive tool for reflection, self care, growth, and community." - Customer Testimonial

5-10% of proceeds are donated to environmental advocacy and conservation. Since 2020 we have donated a total of $14,446.

Support for this work has continued to grow with customers from 55 countries and 51 retail partners in 14 countries around the world. (Map below has not been updated to include our newest partners in Brazil and Russia.) We would love for you to join us!

See current Stockists here.

The Gentle Tarot has been a grassroots, indie-deck from the start and is dedicated to remaining this way. The artist, Mariza Ryce Aparicio-Tovar, who both illustrates and conceptualizes all products available here, has turned down multiple publishing offers and has fostered the current level of growth via highly successful Kickstarter campaigns and the outpouring of non-paid publicity from customers and retail partners who have been touched by this work.

It is our goal to match the level of access and exposure of a mass market published deck through building our retail partner base and remaining self-published and independent.

We offer generous pricing for wholesale orders and release wholesale exclusive coupons twice a year. Use our contact form to sign up and place your order on our password protected wholesale website!

Photographed above is The Gentle Tarot Pocket Edition, the only tarot tin with a slide open lid!

For artist interviews and to read about how The Gentle Tarot has been received by tarot enthusiasts, professionals, and YouTube celebs, see links below:

Articles

Article - The Little Red Tarot, UK

Article - Anchorage Museum - On Art, Healing, and the Natural World

Article - Alaska Public Media - PBS - NPR - KUCB

Blog Interview - Incandescent Tarot

Blog Interview - Asali Earthwork Tarot of the QTPOC

YouTube Reviews

YouTube Deep Dive - Lisa Papez

YouTube First Impressions - Dawn Michelle Tarot

YouTube Unboxing en español - Tarot Cósmico

YouTube Review - Mystic Rainn

YouTube Interviews