Since its inception in 2020, The Gentle Tarot has been welcomed by customers in 55 countries. Over 12,000 Decks and Guidebooks have been sold to individuals, counseling professionals, and community centers around the world.
This self-published, indigenous-made, indie tarot deck is inspired by compassion for mental health and connection to our natural environment as a source of support and meaningful relation. The Gentle Tarot is "an empowering and inclusive tool for reflection, self care, growth, and community." - Customer Testimonial
5-10% of proceeds are donated to environmental advocacy and conservation. Since 2020 we have donated a total of $13,658.
Support for this work has continued to grow with customers from 55 countries and 48 retail partners in 13 countries around the world. We would love for you to join us!
See current Stockists here.
The Gentle Tarot has been a grassroots, indie-deck from the start and is dedicated to remaining this way. The artist, Mariza Ryce Aparicio-Tovar, who both illustrates and conceptualizes all products available here, has turned down multiple publishing offers and has fostered the current level of growth via highly successful Kickstarter campaigns and the outpouring of non-paid publicity from customers and retail partners who have been touched by this work.
It is our goal to match the level of access and exposure of a mass market published deck through building our retail partner base and remaining self-published and independent.
We offer generous pricing for wholesale orders and release wholesale exclusive coupons twice a year. Use our contact form to sign up and place your order on our password protected wholesale website!
Photographed above is The Gentle Tarot Pocket Edition, the only tarot tin with a slide open lid!
If you are interested in watching interviews of the artist or reading about how The Gentle Tarot has been received by tarot enthusiasts, professionals, and YouTube celebs, see links below:
Article - The Little Red Tarot, UK
Article - Anchorage Museum - On Art, Healing, and the Natural World
Article - Alaska Public Media - PBS - NPR - KUCB
Blog Interview - Incandescent Tarot
Blog Interview - Asali Earthwork Tarot of the QTPOC
YouTube Deep Dive - Lisa Papez
YouTube First Impressions - Dawn Michelle Tarot
YouTube Unboxing en español - Tarot Cósmico
YouTube Interview with Artist - Mavis Bodine of Wild Mystic
YouTube Interview with Artist - Tarot Map
Podcast Interview - Wildly Tarot Podcast
Podcast Interview - Kismet Berlin Conversations for the Mystically Curious
2020 - First Edition of The Gentle Tarot - $74,708
2021 - The Gentle Tarot Pocket Deck and Full-Size Guidebook - $111,589